VATS Liquor Chain Store
VATS Liquor Chain Store Management Joint Stock Co., Ltd. (hereinafter referred to as VATS Liquor Chain Store) was established on May 26, 2005. Its business purposes are: to innovate in sales and operation management modes of white liquor/wine, take the chain sales of global high-quality genuine wine as the main business, and elaborately build the chain sales brands of genuine white liquor/wine in China trusted by consumers. VATS Liquor Chain Store persists on the corporate vision of “enabling consumers to trustingly purchase and enjoy the genuinely delicious white liquor/wine”, and it is committed to providing customers with professional product choices, safe and genuine white liquor/wine system management and high-quality services. In 2017, VATS Liquor Chain Store was once again selected as one of the “Top 500 Most Valuable Brands in China” with a brand value of RMB 9.489 billion.
VATS Liquor Chain Store mainly sells famous white liquor in China such as Feitian Moutai, Moutai Aged Year Liquor, and ordinary Wuliangye Liquor; acts as the honorary agency for other famous white liquor in China such as Wuliangye Aged Year Liquor, Gold Moutai, Mellow Fragrant Moutai, Umeet Moutai, Gujinggong 1818 Series Liquor, Xi Liquor-Xi Jar Liquor, Guoxiang-Lotus Liquor, Yanghe Dreamer-Great Master Liquor-Making, Wuliangye-Xianlin Aristocratic Family Mulberry Liquor, Class A-Aged Baifen Liquor, White Porcelain Liquor, and Black Porcelain Fen Liquor etc. VATS Liquor Chain Store has hired Mr. Alun Griffiths, the world-class wine master who has long chosen wine for Queen Elizabeth and Prince Charles, to carefully select more than 600 fine wines from the world and devote to create the “Wine Brands Selected by Alun”. VATS Liquor Chain Store has obtained the sole agency qualification in China for Piron Chateau Series which were served in Sino-France Lyon Meeting; and has made the long-term strategic partnership in China with the Mondavi Winery – created by Robert Mondavi who was the father of American wine; and has achieved the in-depth strategic cooperation with Treasury Wine Estates, one of the largest wine group in Australia, to act as the agency for the 4 famous wine brands under the Treasury Wine Estates: Penfolds, the famous chateau in Australia; Wolf Blass, the globally fashion brand; Beaulieu Vineyard, State Dinner Wine in US White House; and Stags’ Leap Winery, one of the oldest wineries in Napa Valley. In addition, VATS Liquor Chain Store also sells other internationally famous wines such as Chateau Lafite Rothschild, La Tour, and Laphroaig etc.
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